Lu Shen

Director, Results Management and Aid Effectiveness Division, ADB Strategy, Policy, and Partnerships Department

Lu has worked in public sector and private sector operations including sovereign lending and project finance, and is currently focused on developing water PPPs in Asia and the Pacific. In the water sector, she has experience in water and wastewater management and desalination, having financed projects in over 15 countries in Asia and Latin America.

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Teaching people about water's value and creating payment incentives are key to changing consumer attitudes towards water expenses.

On Willingness to Pay for Water

The challenge lies in aligning consumer perception with the true value of water, emphasizing its importance in daily life and the need for responsible payment behaviors.

Lu Shen